SOCIETY HEADLINES
Society Launches Consumer Web Site and Adds Employer Resources
The CPCU Society is launching a special consumer Web site in October to help consumers become better informed insurance buyers and policyholders. The new Web site, http://insurancehelp.cpcusociety.org, promotes the benefits of teaming up with a CPCU, and helps consumers find a local CPCU agent or broker. It also includes consumer-oriented articles on auto, homeowners and small business insurance. Check it out today and tell your clients.

New enhancements for employers: The Society has added new resources specifically designed for insurance industry employers to its Web site at www.cpcusociety.org. Accessible from the home page by clicking on the “Employers” button at the top, this new area describes “best practices” for maximizing the value of the CPCU designation and Society membership. It also reviews the latest studies on the impact of the three E’s (education, ethics and excellence) on an employer’s bottom line. Introduce it to key decision makers at your organization, and visit it regularly to find out about the latest returns from investing in the CPCU designation and CPCU Society.

2009 Society Membership Includes Valuable New Benefit
When you renew your Society membership, you will gain a valuable new member benefit. Beginning in January 2009, all active Society members will have access to all Society interest groups and their many resources. Look for your 2009 membership renewal notice in the mail later this month. Many companies pay membership dues for their CPCUs, so be sure to check with your employer. You may renew online, or by mail, fax or phone. For assistance, send an e-mail to the Member Resource Center, or call (800) 932-CPCU, option 4.

FROM THE MEMBER RESOURCE CENTER . . .
Please Update Your Member Records When You Renew Your Dues
If you have moved, changed jobs, or have a new phone number or e-mail address, please update your member records. Keeping your records up to date ensures that you will continue to receive Society publications, important e-mails and other timely information. For your convenience, you may update your member records simply by marking any changes on your dues invoice when you return it to the Society. Or, to review and update your member records online, log in to the Society’s Web site and click on “Update Your Member Contact Information.” To change chapter or company information, or if you need assistance in updating your e-mail address, send an e-mail to the Member Resource Center, or call (800) 932-CPCU, option 4.

To ensure accuracy when notifying the Member Resource Center of address, phone number or e-mail changes, or to register for an educational event, please provide your member ID number, or your name exactly as it appears on your member records.

VITAL INDUSTRY ISSUES
A Closer Look at Follow Form Excess Liability Insurance
Commercial policyholders customarily rely upon a follow form excess liability policy to address a catastrophic claim. To assure that this policy serves this purpose, a follow form provision customarily is contained in the excess policy. In the October CPCU eJournal article, “Follow Form Excess Liability Insurance: Should the Primary Policy be Considered in Construing the Excess Policy?,” William J. Warfel, CPCU, Ph.D., CLU, explains how to recognize whether an excess policy is a follow form policy or a stand alone policy. Read it today, and subscribe to the CPCU eJournal reminder service to receive a monthly e-mail with a direct link to the latest issue.

WE’RE ‘SPREADING THE WORD!’
October Visibility Spotlight Winner ‘Spreads the Word!’ Graphically
Michelle Neils, CPCU, found an impressive way to advertise not only her State Farm agency, but also her CPCU designation. In front of her office, located on a busy thoroughfare in West Chester, Pa., is a 6-by-12-foot sign announcing, in large letters, her name and her CPCU designation. “Clients definitely ask what the CPCU means. As well as my sign, it’s on my cards and the advertising material I have printed. It helps open up a conversation, and begins to personalize the importance of having a committed insurance professional as their agent,” she said. Read more in the October Visibility Spotlight. In recognition for her “Spread the Word!” efforts, Neils will receive a business card holder with the CPCU Society logo.

Get the recognition you deserve! To be considered for the Visibility Spotlight, send us an e-mail with details on how you “Spread the Word!” Or send a submission through any of the online feedback tools. Please include figures on how many people you have reached through your visibility efforts.

CAREER FOCUS
Learn More about Social Networking
A growing number of people are using social networking sites to expand their professional networks. Learn what to put in your profile and which sites are among the most popular in this timely article by Martin E. Murphy, CPCU, senior vice president of The Jacobson Group:

• The Changing Face of Insurance: The New Realities of Networking

Check out the latest career development articles to learn how you can advance your career and help your company to be more productive.

BACK TO SCHOOL
Upcoming Educational Events
In • October, and • November, the CPCU Society will present technical education workshops and CPCU Society Center for Leadership courses in the following cities:

Online registration is available for members and nonmembers. A state filing roster fee may apply to each technical workshop and leadership course, depending on the state. If you wish to receive the double discount for CPCU Society Center for Leadership courses, mail or fax your completed registration form to the CPCU Society, or call the Member Resource Center. For more information, send an e-mail to the Member Resource Center, or call (800) 932-CPCU, option 4.

INTEREST GROUP NEWS
CLEW Interest Group Sponsors Symposia in October
Society members and nonmembers are invited to attend the Consulting, Litigation and Expert Witness Interest Group (CLEW) Symposia on Oct. 29-30 in Chevy Chase, Md. Topics are “How to Start Your Own Consulting Practice” and “Order in the Court! The Insurance Professional as Expert Witness and Litigation Consultant.” Register today.

Save the Date for 2009 Reinsurance Symposium
Start planning now to attend the CPCU Society’s Reinsurance Symposium on March 26-27, 2009, at the Loews Philadelphia Hotel in Philadelphia, Pa. Presented by the Reinsurance Interest Group, the symposium will feature a special luncheon honoring completers of the Associate in Reinsurance (ARe) program. Details will be posted online later this year.

Senior Resource Interest Group Plans Trip to Ireland
The Senior Resource Interest Group is planning a 13-day trip to Ireland, starting May 13, 2009. The trip includes sightseeing tours of Galway, Burren and Cliffs of Moher, Ring of Kerry, Blarney, Cobh, Waterford Crystal Centre and Dublin. Optional pre-trip and post-trip extensions are available. Space is limited — please reserve by Nov. 1. Download a flyer (pdf).

CPCU SOCIETY JOB NETWORK NEWS
Introducing a Faster Way to Check Job Listings
Now it’s even easier and quicker to review job opportunities on the CPCU Society Job Network. The Society has added a new function that allows members to read a brief synopsis of each job posting. From the Job Network page, simply click on “Job Search” and “View Detailed Listings.” Give it a try.

CPCU SOCIETY SHOP ONLINE
Check Out the New Shirts, Sweaters and Baseball Caps!
Just in time for the fall, the CPCU Society Shop Online has rolled out eight brand-new products featuring the Society logo or lettering. Spread the word about the CPCU designation with these stylish new items: white baseball cap with contrasting piping; ladies’ pique polo shirt in coral; ladies’ acrylic hooded sweater in black; men’s long-sleeve, button-down twill shirt in light blue; heavyweight navy blue cotton T-shirt; 14-ounce red tumbler with a thumb-slide lid; 12-ounce white ceramic mug; and value-priced, navy blue zippered padfolio. Visit the Society Shop Online.

WORDS TO LIVE BY . . .

“Our greatest glory is not in never failing, but in getting up every time we do.”

—Confucius (551 B.C.–479 B.C.)
Chinese philosopher

The CPCU Society has sent you this issue of e-LINK as a member benefit. You are not receiving this message because you are subscribed to an electronic list. If you have any questions about our electronic mailings, e-mail the Member Resource Center or call (800) 932-CPCU. Please send any comments or suggestions for future issues of e-LINK to Mary Friedberg, editor.

CPCU Society • 720 Providence Road • Malvern, PA 19355